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Under his role of Corporate × Startup Engagement Director at Rainmaking, Bruno Abrioux, co-founder and CEO of encognize G.K. has shared his views and insights on what to consider to think strategically and prepare for market expansion.

You can read the full article here.
This interview is part of the activities run by 「Rainmaking Expand」, a suite of programs that aims at supporting startups and scale-ups grow successfully their business outside of their home market.

In the first week of February 2022, the Global Innovation Studies Department of Toyo University in Japan has successfully delivered their annual flagship event, Creatoyo.
As every year, the event aimed at promoting creativity and innovation by gathering artists, academics, associations and business professionals and have them work in close collaboration with groups of students.

Based on the positive feedback received for the first Business Innovation Award delivered in 2021, encognize was invited to design and power the 2nd edition of the Creatoyo Business Innovation Award in a renewed online format.
This year, 3 teams of students have worked on creating a business concept and its related presentation, answering the question: "2025 - Impact Innovation: What societal problem will you solve as a for profit business entrepreneur?"
This theme directly aligns with encognize commitment to support the development of responsible X-Tech digital businesses.

For a rich experience, the 3 teams were coached by 3 startup founders coming each from different backgrounds and working on diverse social innovation-related solutions:

• Yu Shinagawa, Founder & CEO at An-Nahal, a startup offering services and programs aimed at increasing awareness around Diversity & Inclusion in Japan
• Masaki Ishibashi, Founder & CEO at Toyeight, a startup collaborating with Malaysian Top Universities to create an AI-based early childhood developmental assessment
• Cyrielle Thomas, a French founder based in Fukuoka and & CEO at Dokocha, a platform supporting the community of small Japanese Tea producers and  tea-related small businesses through Tea Tourism information, and Digitomenu, a service allowing restaurants to digitalize their menus and offer them in different languages for a better experience of non-Japanese speakers.