2025 DEC. 29 - Wrapping-up 2025 in data

Cross-Border innovation: what we'VE achieved together 

As 2025 draws to a close, we’re taking a moment to reflect on how far we’ve advanced the frontier of cross‑border innovation together.

Even amid a global VUCA landscape, APAC continued to stand out as a compelling destination for innovators pursuing regional or global growth. This year, we had the privilege of supporting 35 pioneering companies from 8 European and Asian countries, through both government‑backed programs and tailored fractional support, as they navigated their expansion journeys. Japan and ASEAN once again emerged as top destinations for ambitious founders looking to scale.

Two‑thirds of the companies we engaged with this year were focused on building an initial understanding of their target markets. We supported them through strategic market entry preparation, combining contextual and industry‑specific insights delivery, GTM assumption and hypothesis development, and organization‑level stakeholder mapping, with on‑the‑ground exploration and validation through targeted meetings.

Another 11 companies had already pre‑validated their target markets and partnered with us to de‑risk and accelerate their entry. Through deeper, higher‑intensity engagements with several of them, we helped deliver tangible outcomes within 3 to 6 months, ranging from identifying business, technological, and commercial partners to finding validation projects.

We extend our sincere thanks to the many startups, scale‑ups, corporations, and government organizations that entrusted us throughout 2025 to support their international expansion and innovation journeys.

We look forward to continuing to push the boundaries of global innovation together in 2026.

Bruno & Brian
encognize G.K. Cross-Border Innovation Partners